| Hello! TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what really gets users engaged. In short, TikTok is not about advertising or commerce messaging. But it absolutely can be a place where people and brands can engage meaningfully via their content or by contributing to hashtags that are already established. Also Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward for the digital media ecosystem, driving much needed innovation quickly. And finally, our latest Tech Talk features BlueConic, a leading customer data platform (CDP) that centralizes all your first-party data, helps you overcome silos, and create individualized experiences in every stage of a customer’s lifecycle. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
