With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the U.S. will stream via AVOD. With more options than ever, it’s critical for brands to understand the latest trends in the year to come.

Led by the rapid adoption of CTV and streaming, advertisers are shifting investments to keep up with audience preferences, and amid economic uncertainty and the ever-shifting nature of content across digital markets, advertisers are seeking partners that can deliver the brand safety of TV combined with the agility and measurability of digital. Download this new report from Tubi to learn:

Why AVOD will be the most significant area of growth in streaming this year
What streaming audiences look for in choosing an AVOD service
How to drive audience loyalty and satisfaction
Key audience segments for AVOD use and engagement