As an unprecedented pandemic has disrupted e-commerce across the globe, businesses have shifted their sales efforts to online platforms. But many brands are now discovering that the steps involved in creating better e-commerce experiences can be prohibitively onerous and expensive.

As a result, some companies are now adopting “headless” commerce — an approach that enables them to make point-by-point updates to the front-end e-commerce experience without replacing functional elements of the existing setup.

In this new guide, you’ll learn:

Why headless commerce makes a full-scale replatforming unnecessary
How headless tools help brands with limited IT personnel compete with Amazon
How poor e-commerce experiences are costing brands during the checkout phase
How Universal Lacrosse embraced headless commerce without disrupting business