| | | | | First Things First | | May 7, 2020 | By Jess Zafarris |
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| Martin Sorrell on Leadership During Covid-19 and the New Normal | |
In a recent conversation with Michael Seidler, CEO of Madison Alley Global Ventures, S4 Capital’s Martin Sorrell offered some advice. Here are a few key takeaways: - "Cash is king," but people are valuable: Sorrell noted how executive salary cuts helped alleviate the need to cut headcount in lower tiers.
- Agencies that urge their clients to "spend, spend, spend" their way out of the pandemic will lose trust because "you may spend yourself out of existence."
- Flexibility is key, he said, citing the (poorly executed) example set by WeWork: "If you win a piece of business you expand, and if you lose a piece of business you can reduce."
Read more: Plus, learn about Sorrell's forecasts for the recovery of digital ad spend. More agency news: In an internal memo today, Omnicom CEO John Wren announced that the company will maintain its current work from home policy through May 15 before opening "under a phased approach." Read the memo here. | |
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| With Beyonce as the Soundtrack, the Sports World's 'Real Heroes' PSA Goes Live | |
The official spot for “The Real Heroes Project” launched yesterday, marking the culmination of an unprecedented collaboration among more than a dozen marketing A-listers including the NFL, MLB, NHL, WWE, WTA and Electronic Arts. Timed to National Nurses Day with Beyonce’s 'Halo' as the soundtrack, the spot comes from Los Angeles agency 72andSunny and production partner Hecho Studios. The PSA features sports superstars like Wayne Gretzky, Carli Lloyd, John Cena and Drew Brees honoring doctors, nurses and other healthcare workers risking their own lives to save others. Watch it: The campaign continues this week, and professional athletes are taking the lead, with those in the video and their teammates making digital tributes and sharing them on social media. More of Today's Top News and Highlights | | | |
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| | Adweek Promos and Events | Introducing Elevate: Commerce, Adweek’s All-New Live Virtual Event | |
| | Hastened by the health crisis, a commercial revolution already underway is now moving at warp speed and the players within the space are being forced to reassess and re-strategize. Join us on May 18 to gain insights on emerging trends in commerce and how to future-proof your brand. Save your virtual seat. | |
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| How to Keep Your Staff Engaged During Quarantine | |
Michelle Miller, Director of People & Culture at Madwell"We've utilized Slack to setup lots of new channels to talk about topics that promote diverse conversation and interaction. It can be as simple as a list of recommendations of what to stream, a custom 'chill' playlist by our more musically inclined team members, or even an original song about quarantine. … We're also trying to inject levity into this very trying time. For example, we broadcast a Monday All Hands via Google Hangouts Streaming to our US offices and recently opened with a very wonderfully bananas intro sequence, before closing the meeting by having all the parents on staff celebrate 'bring your kids to work' day virtually." | | | |
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| From Awareness to Action, How Claudia Romo Edelman Is Helping to Change Hispanic Perceptions | |
| | As a seasoned purpose-driven marketer, Claudia Romo Edelman’s We Are All Human Foundation spent months pulling together the ambitious Hispanic Star campaign, celebrating the power of the U.S. Latino community and featuring a 1945 Spanish-language version of the Star-Spangled Banner that would debut on March 26 at Chicago’s White Sox Stadium in Chicago. But Covid-19 called for a change in plans. Hear how Edelman’s life and work experience, and the influential people in her life, prepared her to quickly pivot and address the pandemic’s economic impact in the Hispanic community. | | | |
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| | Featured Jobs | Havas Media New York City, New York | Talent Search Boston Cambridge, Massachusetts | 10up Inc. Roseville, California | General Mills Minneapolis, Minnesota | AbelsonTaylor Chicago, Illinois | | |
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