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| Ikea, Kate Spade, MTV and Patron bet on tech By Lauren Johnson In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched... Read more » |
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| More than 200 videos will be available for streaming By Sami Main |
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| Promoted Content by Verve | | |
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| Information shared in Facebook's résumé feature is not displayed publicly By David Cohen |
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| Place your votes in Adweek's Readers' Choice Awards By Adweek Staff |
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| Cheeky campaign uses fill-in-the-blank messaging By Lauren Johnson Google, Instagram and Netflix all have one thing in common: They are brands that have become so synonymous with the industries that they specialize in that they've become verbs. PayPal's Venmo wants in on that space too and it's launching a campaign called "Blank Me" today that puts a fun twist on its peer-to-peer payment... Read more » |
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