Crafting an appropriate apology is something of an art form in the brand marketing world--one that companies like Facebook, Starbucks, Uber and Wells Fargo have tried to perfect over the last year. An effective brand apology typically comes in two parts: The initial "we're sorry" statement, and the operational changes that follow. Taking responsibility quickly...
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July 09, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Valassis Digital
How Brands Can Genuinely Apologize
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