How brands can thrive in an age of privacy reform LIDA Chief Strategy Officer, Graham Phillips, discusses how brands can succeed in a world more regulated and cautious than ever before.
ClickZ Daily: January 29, 2020 |
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| Happy Wednesday! Data and personalization have changed drastically in today’s post-GDPR world. As we celebrated Data Privacy Day yesterday, LIDA’s Graham Phillips discussed how brands can succeed in a world more regulated and cautious than ever before. He writes: Given the general public’s adverse reception to the menacing overlords of AI and machine learning automation, trust must be slowly earned, and can be revoked quickly if taken for granted. We also have LiveRamp’s Lisa Rapp, who shows why this year’s Data Privacy Day matters. This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange, says Lisa.
Also ICYMI: Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that their platform offers geo-prediction for email. Telecom Fiji Limited teams up with Oracle Communications to modernize customer engagement and speed delivery of new products and services to customers. TripleLift is the first native exchange to offer programmatic people-based marketing on the open web, following LiveRamp partnership. ActiveCampaign, the leader in Customer Experience Automation (CXA), has raised $100 million in a Series B growth round led by Susquehanna Growth Equity (SGE). Monsido, a leader in web governance solutions that enhance user experience, announced it has secured $16.9 million in funding from Level Equity, a growth equity firm based in New York and San Francisco, and Vaekstfonden, the Danish state investment fund. ViewN, provider of a SaaS-based AI-driven customer data platform (CDP), purchased Bimotics, creator of marvin, a big data tool for developers on the Google Cloud Platform. |
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Data-Driven Marketing Graham Phillips Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world more regulated and cautious than ever before. |
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Data-Driven Marketing Lisa Rapp This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange. Read more |
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| Digital Advertising George Konidis Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. Read more |
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| Digital Advertising Karina Klimenko MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it helps lead the way to campaign success. Read more |
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| Digital Marketing Nikole Wintermeier Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? Read more |
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| Case Study Jacqueline Dooley Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer service. Read more |
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| Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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