In Esurance's latest marketing campaign, actor Dennis Quaid nonchalantly opens the spot by telling viewers that he, star of The Parent Trap and A Dog's Purpose, is now appearing in an insurance campaign because he is "highly likeable." He points out the overly dramatic music kicking in, and the kitchen he enters has prop apples,...
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September 25, 2018
Morning Digest
What marketers need to know today
How Do Brands Respond to Periods of Uncertainty? By Going Meta
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