After Kobe Bryant's death, marketers rethought their messaging ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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AdFreak
 
January 27, 2020
By David Griner
 
 
Planters Pauses #RIPeanut Campaign—but Will Still Air Super Bowl Spot
 

While Planters' Super Bowl plans remain unchanged, the brand has opted to remove its #RIPeanut teaser campaign from the social marketplace as the world mourned the loss of Kobe Bryant, his daughter and several others in a weekend helicopter crash.

 
 
 
 
 
 
Brands Mourn Kobe Bryant's Shocking Passing on Social Media
 

Companies, organizations and celebrities grieved the 5-time NBA champion online

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Las Vegas Delays Activating New Slogan After the Death of Kobe Bryant, His Daughter and Others
 

New ad ran as scheduled during Grammys

 
 
 
 
 
It's as If John Krasinski, Rachel Dratch and Chris Evans Never Left Boston in Hyundai's Wicked Funny Super Bowl Ad
 

They can't stop talking about the 'Smaht Pahk' feature

 
 
 
 
 
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