While Planters' Super Bowl plans remain unchanged, the brand has opted to remove its #RIPeanut teaser campaign from the social marketplace as the world mourned the loss of Kobe Bryant, his daughter and several others in a weekend helicopter crash.

Companies, organizations and celebrities grieved the 5-time NBA champion online

New ad ran as scheduled during Grammys

They can't stop talking about the 'Smaht Pahk' feature

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Pharrell Williams and more appear in the ode to collaboration

The R/GA vet joined the WPP shop this month