How Brexit Will Affect the Advertising Industry

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Advertising & Branding

June 24, 2016

Advertising Leaders Say Britain's Exit From the EU Is Disappointing but Manageable WPP's Martin Sorell: 'This is not good news, to say the least' By Patrick Coffee CANNES, France—As the United Kingdom's decision to leave the European Union sent aftershocks through global markets today, the ad industry's top leaders were all in the same place to hear the news.
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BBDO Withdraws All Brazilian Bayer Ads From Cannes With Apology to Festival and Client Lubars says AlmapBBDO work was 'scammy' By Kristina Monllos, Tim Nudd

BrandShare Content From Bing

What Voice-Powered Search Means for Consumers and Brands Mimics human thinking By Christi Olson

BrandShare Content From Adobe

What Coachella's Snapchat Partnership Can Teach Brands About Customer Experience Concert streaming and sharing By Sarah L. Stewart

Watch 6 Brilliant Films (and One Made by an A.I.) From Saatchi's New Directors' Showcase Annual batch of fascinating work is darker than usual By Tim Nudd CANNES, France—Artificial intelligence has been one of the big themes at the Cannes Lions festival here this week, and A.I. projects have already won three Grand Prix awards: two for J. Walter Thompson and ...
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How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials Capitalizing on nostalgia for the 1987 film By Jason Lynch Add Disney Channel to the list of networks desperately trying to lure millennials to their programming.
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Airbnb Is Winning a Ton of Lions at Cannes for a Slew of Campaigns. Here's Why CMO Jonathan Mildenhall runs down the brand's greatest hits By Tim Nudd
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How Energy BBDO Made the World Cry (and Might Win Over Cannes) With 'Sarah & Juan' Creative chief Andrés Ordóñez reflects on Extra Gum's viral hit By David Griner
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Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In) Stephanie McMahon on the media innovation and storytelling of WWE By Tony Case brightcove.createExperiences();
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The Inside Story of 'Van Gogh BnB,' One of the Treasures of This Year's Cannes Lions Leo Burnett creatives take us through their mini masterpiece By Tim Nudd
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