There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought ...
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Advertising & Branding
June 27, 2016
>From center court to C-suite, they're dominating the starting lineup
By Adweek Staff
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought ...
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With a burgeoning fashion career and devoted social following
By Tim Baysinger
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BrandShare Content From The Trade Desk
3 recurring threads from this year's festival
By Brian Stempeck
Adweek Webinar Presented by Emma
Tuesday, June 28, 2016, 1 PM ET | 10 AM PT
Mostly men, and they love cognac
By Carrie Cummings
Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure ...
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BrandShare Content From Shopper Marketing Guide
Clicking to the moment of truth
By Stuart Feil
People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent of all sales), their path ...
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By weighing 3 key themes in lead-up to the games in Rio
By Maria Laura Nicotero
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something ...
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The project leaders explain their brilliant, troubling masterpiece
By Tim Nudd
CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of ...
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Mcgarrybowen salutes five women with an indomitable spirit
By Rebecca Cullers
JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size ...
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At the frenzied festival, Lilli Jahilo cut through the clutter
By David Griner
CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this ...
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