How broker lost millions and bounced back Florida real estate pro Ben G. Schachter made millions in the industry and then lost it all in the housing crash of 2008. See how resilience and innovation have helped him stage a comeback. Today, he oversees not just one business—but two. Full Story: REALTOR® Magazine (12/14)
2024 Real Estate Marketing Calendar | Get Listings Now 2024 is going to be a year of uncertainties, but your marketing doesn't have to be with the 2024 Real Estate Marketing Calendar. Get the 12-month real estate marketing system that auto-generates leads using listing expert strategy. Get your 2024 Real Estate Marketing Calendar Here!
When meeting potential new clients, it's important to manage their expectations and not promise anything unachievable, according to Kevin Feig, who runs a financial planning business. Though tempting to say almost anything to make the sale, Feig suggests keeping it honest, authentic and simple. Full Story: Inc. (tiered subscription model) (12/29)
Infographic: 8 visual design trends for 2024 marketers Metallic typography, liquid retro display fonts, handcrafted doodles and five other design elements can help brands get attention as the pace of social media speeds up, and a Piktochart infographic shows examples of all. The group recommends testing designs on small groups first and adapting quickly to trends. Full Story: Social Media Today (1/4)
Branded developments continue to attract buyers Branded residences, highly coveted in today's real estate market, find a notable presence in Miami. Slated for completion in 2027, this two-tower property, developed by Chateau Group and Fortune International Group and designed by Arquitectonica, has already made significant sales. Full Story: Forbes (tiered subscription model) (1/4)
TransUnion enhances identity graph with AI TransUnion integrated artificial intelligence into its identity graph to create and evaluate profiles. The company estimates that its new graph, which includes options for households and individuals, will boost marketable IP addresses 54% and phone numbers 25%. Full Story: MarTech Today (1/4)
Leaders who seek out feedback, are curious about more than just their own industry and take time for reflection and self-evaluation can avoid burnout as well as the temptation to embody bad practices such as protecting their own power or seeking to control those around them, writes Graham Ward, an adjunct professor at INSEAD. "The true job of a leader is to deal with the big thorny issues, often strategic in nature, that demand not just the leader's attention but also the collective effort of the group," Ward notes. Full Story: INSEAD Knowledge (1/4)
Fair & Equitable Housing
Outdated perceptions miss value of manufactured housing Many cities currently restrict the construction of manufactured housing due to outdated perceptions and stigmas, associating it with old, dilapidated mobile homes and relegating such housing to less desirable areas. However, modern manufactured homes are increasingly designed to resemble traditional housing, built to high standards, and often sold with land, offering a viable solution "for communities to add small, more affordable homes that otherwise wouldn't be economical to build," Adele Peters writes. Full Story: Fast Company (tiered subscription model) (1/3)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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