Effective brokerage leadership is important while navigating the business challenges that the coronavirus pandemic poses. Real estate services have been deemed “essential” by the federal government as well as most states, so your company should be promoting policies to help keep you safe and productive during these trying times. In the video above, NAR President-Elect Charlie Oppler, who is COO of Prominent Properties Sotheby’s International Realty in Franklin Lakes, N.J., explains some of the measures that brokerages can take to support agents.

Agents may benefit from virtual one-on-one time with brokers to feel more confident about their future. Staying intimately connected with agents is the cornerstone of one Dallas broker’s COVID-19 response. Learn how Noel Rendon, broker-owner of Rendon Realty, is championing his team and company values while abiding by social distancing guidelines.

Meanwhile, NAR’s strategic partner companies are stepping up to help REALTORS®. REALTOR Benefits® Program partners, including DocuSign and Members TeleHealth, are embracing the spirit of NAR’s Right Tools, Right Now initiative by providing meaningful and timely offers or adjusting business practices.

And if you’re looking to add to your marketing toolbox, consider exploring social media micro-tools that can foster more meaningful engagement with clients and prospects.

Additionally, NAR has provided updated FAQs about the Small Business Administration’s Paycheck Protection Program. Independent contractors are now eligible to apply for a PPP loan.

Now catch up on the news:

• Fed Issues $2.3 Trillion Stimulus; More SBA Loans May Be on the Way

• NAR Highlights Key Resources in Live Video

• Pros Bet on Post-Pandemic Rebound, Survey Finds

• As Forbearance Requests Rise, NAR Dispels Myths

• In Areas Practicing Social Distancing, Neighbors Still Bond