Get buyers to commit to you as their agent | How brokers find out what agents really want | How to turn LGBTQ+ marketing into year-round endeavor
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July 12, 2023
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Top News
Real estate pros who have earned the ABR® designation say they've learned strategies to deepen client loyalty in a tough market.
Full Story: REALTOR® Magazine (7/7) 
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Best Practices in Sales & Marketing
A hands-on approach to teambuilding and a good listening ear can give agents the confidence to share openly and honestly.
Full Story: REALTOR® Magazine (7/6) 
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Marketers can ensure LGBTQ+ brand initiatives become a your-round endeavor by aligning strategy with a brand purpose and prioritizing issues based on product or market relevance, writes Wolff Olins' Brian Meyers. Another strategy that Meyers explores is ensuring efforts to expand the brand customer base do not disenfranchise current customers.
Full Story: Ad Age (tiered subscription model) (7/11) 
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Real Estate Trends
Consumer prices are rising at the slowest pace in more than two years, and economists say the Federal Reserve should not raise its interest rate again.
Full Story: REALTOR® Magazine (7/12) 
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Luxury residential sales in Manhattan in the first half of this year surpassed pre-pandemic numbers, according to Donna Olshan of the brokerage firm Olshan Realty, highlighting the resilience of the market despite rising interest rates. In contrast, luxury sales are below the pre-pandemic baseline in the national market, says Redfin's Taylor Marr.
Full Story: The Wall Street Journal (7/11) 
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Several economic indicators, including home prices and sentiment surveys, show strong demand from buyers in the U.S. Home prices remain high as the market experiences more demand than available supply for homes, especially in the real estate market.
Full Story: MarketWatch (tiered subscription model) (7/12) 
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Technology & Innovations
Cybercriminals are using artificial intelligence to impersonate agents and other parties to a real estate deal. Here's how you can stop them.
Full Story: REALTOR® Magazine (3/22) 
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Fair & Equitable Housing
Single-family rental REITs are contributing to the nation's housing stock by developing properties as well as providing housing at more affordable price points than ownership. These companies are also working with tenants through various programs to help them afford to buy a home when they are ready to make that transition.
Full Story: Nareit (7/11) 
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Legislation & Regulation
Average personal debt levels have dropped by $554 compared with last year to reach $21,800, not including mortgages, according to a survey by Northwestern Mutual. Sixty-one percent of people with debt say that they prioritize debt repayment over savings.
Full Story: Financial Advisor (7/11) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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