Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO's Game of Thrones. While the brand's surprising partnership won the night, Bud Light says its trolling strategy with "Special Delivery," a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one...
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February 22, 2019
Morning Digest
What marketers need to know today
Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients
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