Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Business Insider’s Katie Friedman shared how her team refreshed the publisher’s subscription paywall strategy with the help of artificial intelligence. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos. | | |
| Advertisement |  | | |
| | | | | Publishers are adapting to the new digital ecosystem and finding ways to thrive, from leveraging commerce media to harnessing AI for content creation. | | |
howdy! | | | | | The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. | | |
| | | | | Publishers like Bleacher Report are turning to decision intelligence to integrate data across channels, optimize content strategy and drive higher engagement and revenue. | | |
howdy! | | | | | TikTok has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for. | | |
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| | | | | Common misconceptions about mobile in-app advertising on the open internet may hinder performance, such as solely relying on cohort targeting. | | |
howdy! | | | | | Billups, an out-of-home specialist managed services media agency, is expanding on the acquisition of a Malaysian company, and has tapped a former Dentsu executive to oversee its growing APAC business potential. | | |
howdy! | | | | | Although gaming continues to grow in popularity, very few esports teams have managed to turn a profit. Only a few, such as G2 Esports and TSM, have even made the claim. Sentinels competes in far fewer titles than these rival orgs, and the company’s path to profitability is intentionally built around its relationship with “Valorant” and its community. | | |
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