Business Insider launched distributed arm Insider 18 months ago, the en vogue idea was to ride the platforms wave. Now, Insider is hedging on that strategy with a 15-person team dedicated to its owned property. Sign of the times. Another sign of the times: Food Network owner Scripps is back to focusing on digital video series. That's because platforms like Facebook and Snapchat are now wanting shows versus quick-and-dirty social videos of overhead shots showing hands manipulating food. In our latest "Starting Out," Grey co-CEO Vicki Maguire talks about making it in advertising as an outsider: a working class female. "My biggest challenge in my career was not compromising my views or personality to fit in with the status quo. I was never going to fit in as a nice bob-haired girl working on haircare. But I can talk you into buying midget gems at the sweet shop I run in the East End, and I can swear with the best of them." Commerce is the name of the game for publishers these days. Dennis Publishing has quietly built a $19 million business from selling on its properties. Did you know big banks have banded together to create a Venmo competitor? No? That's the problem they face with Zelle. The Digiday Programmatic Marketing Summit is coming up from May 31-June 2 in Scottsdale. Hear execs from Lenovo, Bayer, Zipcar and more talk about the automation of advertising. |
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| Ross Benes Eye candy is fine for social media, but to get people to stay on your site, you have to give them useful content, said Insider’s Nicholas Carlson. |
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| Sahil Patel Now that it's doing 1 billion views per month across Facebook and other social platforms, Food Network’s owner is thinking more episodic video series. |
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| Sponsored Content Deloitte Digital Every marketer knows that customer-centric companies are winning in our digital world. For marketers, these trends are upending their old adage from "Branding is everything" to "Everything is branding." That simple flip of words may seem like just a nuance, but it has huge implications for the modern CMO. Sponsored content by Deloitte Digital |
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| Grace Caffyn Vicki Maguire has built a career in advertising, rallying against what she calls the “pale, male and stale” stereotype. |
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| Jessica Davies “We’ve spent years building in-market audiences, taking them to a point of purchase then throwing them over a wall and letting someone else take the transaction. Now we want to own those transactions.” |
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| Sponsored Content oneAudience With 52 percent of all internet activity now taking place on mobile, brands are learning to prioritize mobile platforms when taking consumers down the path to purchase. Using the likes of geo-fencing and beacon listening, auto brands in particular are reaching out to consumers while they are near, and even in, car dealerships to send push notifications and highlight products. Here's how an Audi dealership's been doing it. Sponsored by oneAudience |
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| Sponsored Content Parse.ly The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today's biggest platforms: Friend or foe? Sponsored content by Parse.ly |
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