In recent years, ‘Buy Now, Pay Later’ (BNPL) as a mode of payment has accelerated sales not just for online businesses but also for brick-and-mortar stores. It comes as no surprise then that the BNPL market is expected to grow to over $126 million in the US in 2021. As companies increasingly join the BNPL bandwagon, each must find unique ways to ensure delightful onboarding to stay ahead of the competition.
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