The publisher pop-up shop has turned into a holiday season staple in cities like New York and Los Angeles. Camp, a big retail bet partly owned by BuzzFeed, is hoping to thrive year-round with help from classes and brand activations. As GroupM's chief digital investment officer, Susan Schiekofer has a unique view of how its digital video campaigns are unfolding and reveals how cross-platform measurement is closer to becoming a reality. Digiday spoke with former Guardian editor-in-chief Alan Rusbridger about the difficulty in building reader-relationships into the newsroom and finding the right economics for journalism to survive. As CMO, Lara Balazs is tasked with increasing Intuit's brand awareness and making sure each of the individual companies are better connected. Here she explains why the best marketers are great storytellers. CES 2019 is coming up. The Digiday team will be on the ground, bringing you all you need to know about the biggest news and the most interesting gossip from Las Vegas through our daily CES Briefing, delivered daily to your inbox at 7 a.m daily. Sign up for it here. |
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| Max Willens The toy store will lean into brand activations and classes for neighborhood parents across multiple U.S. locations. |
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| Tim Peterson “I feel like we're right on the cusp of being able to bring better cross-platform measurement to our clients.” |
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| Advertisement  |
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| Sponsored Content IBM Today's digital landscape is a creative's playground, with more channels than ever to fill with content of all types. But while this content may exist in abundance, it’s become clear that marketers need help shape their content-rich experience strategies into responsive, coordinated plans. Sponsored by IBM. |
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| Lucinda Southern Alan Rusbridger, best known for editing the Guardian for 20 years, discusses journalism’s survival. |
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| Kerry Flynn As CMO, Lara Balazs is tasked with increasing Intuit’s brand awareness and making sure each of the individual companies are better connected. |
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| Sponsored Content AppNexus, a Xandr company With more content available than ever before, consumers are inundated with choices for how they spend their free time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps and platforms. Sponsored by AppNexus, a Xandr company. |
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| Sponsored Content GumGum A surge in visual content makes it that much harder to stand out amongst countless images and videos -- and avoid some brand-unsafe associations. Fortunately, marketers don't have to fly blind: Computer vision can help them see the right opportunities in a highly visual digital world. Sponsored by GumGum. |
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| Advertisement  |
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Regular Deadline:
January 4, 2019 |
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Early Deadline:
January 11, 2019 |
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Early Deadline:
January 11, 2019 |
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ALL EVENTS |
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