How the social traffic that gave life to BuzzFeed News ultimately led to its demise

BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation.

Additional coverage:

• From holding companies to independents and influencer shops, agencies are now actively folding generative AI functions into enterprise and client work. More in this Digiday+ Media Buying Briefing.
• Marketers may be overlooking a generation of consumers who are neither millennials nor Gen Z: "Generation Zennial."
• To elicit direct responses from consumers, KFC franchisee KBP Brands is leveraging SMS marketing.
• Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they're taking a gamification approach to their ads to do so.
• Twitter CEO Elon Musk is now forcing advertisers that don't meet a certain spend threshold to pay for verification to run ads on the platform, sending marketers into chaos without time to prepare.
• Time is expanding its climate coverage at a time when the publisher is seeing increased investment from advertisers around sustainability content.

Digiday presents Future of TV Week

Today marks the beginning of Digiday's Future of TV Week — a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. Throughout the week, we'll keep you up to date on the key takeaways and ways you can join. Here's some of what's coming up:

• At what point will the overall TV ad market tip toward streaming once and likely for all? That's the question that investment chiefs from Horizon Media, OMD and UM Worldwide weigh in on to kick off the first episode of this week's daily series, The Future of TV. Enter your email here to watch.
• Tomorrow, the Future of TV Week Town Hall will facilitate a discussion on winning strategies and best practices in the business of TV. RSVP here to join us virtually beginning at 12 p.m. ET.
• During Wednesday's Digiday Gaming Advertising Forum, we'll explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry with leaders from Roblox, L'Oréal and many more. RSVP here to join us.
• Also on Wednesday: We'll host an exclusive, invitation-only dinner in New York City for CTV leaders. The guest list is now full, but keep an eye out for coverage of the key takeaways and what we heard.
• Be on the lookout this week for more special coverage on the present and future of the TV, streaming and digital video advertising business. Digiday+ members can see a sneak peek of what to expect here.