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| A political risk that paid off By Stephanie Paterik The most controversial president in the history of the United States rides in a Cadillac. If you're the brand's marketing chief, how do you handle that--celebrate it? Ignore it? Cadillac CMO Uwe Ellinghaus said the iconic car company's leaders felt compelled to enter the political conversation. That led them to release the ad "Carry" during... Read more » |
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| The brand released a scathing statement today By Katie Richards |
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| Promoted Content by GumGum | | |
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| State Street's subsidiary had been the year's most celebrated champion of diversity By Patrick Coffee |
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| Destination Canada reaches out to cartoon geeks By Patrick Coffee |
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| Adweek's annual Readers' Choice Poll is open By Adweek Staff What was this year's buzziest show? Sharpest magazine cover? Most addictive app? Now's your chance to weigh in and help us choose the year's most defining cultural icons, tech products and personalities. So check out the links below and start voting daily through Nov. 27. The winners of the readers' poll will be revealed online... Read more » |
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