How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

6 months ago

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Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.

May 07, 2024

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How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

Retail media’s growth spurt has made for more closed ecosystems, given there aren't yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands, including soup brand Campbell's.

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How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

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