How can 2 appraisers value the same property differently? | It's time to power up your real estate brand online | Make sure your content is read with 5 headline tips
Created for newsletter@newslettercollector.com | Web Version
The Ultimate Relocation Guide for Seller Leads This fully customizable relocation guide not only provides potential clients with valuable information about your specific market but also introduces them to YOU - a knowledgeable and reliable local market expert who can guide them every step of the way! Get your template here >>
Headlines in content marketing should be relevant to the target audience, contain emotion-evoking power words, follow popular formats, be easy to read and hit the optimum of between 6 and 13 words, writes Syed Balkhi, founder of WPBeginner. Balkhi also explains how to use headline analyzers, which assess content and suggest improvements. Full Story: SmartBrief/Marketing (9/23)
Marketers favor YouTube for brand awareness Marketers are increasingly using YouTube primarily for brand awareness, with over double the percentage focusing on top-of-funnel goals compared with conversions, according to Influencer Marketing Hub's data. A recent eMarketer survey found nearly 20% of consumers use YouTube to research products, and marketers can leverage this data to refine their measurement tactics on the platform and diversify video ad investments. Full Story: eMarketer (9/23)
THIS IS A MUST-READ BOOK ON AI IN REAL ESTATE! Is it true that "AI won't replace you, but someone using AI will"? This newly released, 518-page book covers 1,000 AI products and services in 42 sectors of commercial and residential real estate – among many other essential topics. Prices on Amazon.com start at $9.99.
ADVERTISEMENT
Real Estate Trends
Sustainable spaces: landscaping When considering sustainability as a property selling point, it's natural to think of energy-efficient appliances or low-VOC paint. But landscaping can be sustainable as well. To boost curb appeal, why not increase the attractiveness to buyers by making outdoor design eco-friendly, too? Full Story: REALTOR® Magazine (9/20)
The CRE markets are being revived The commercial real estate market is showing signs of recovery, with increased activity expected in 2025 as buyers and sellers adjust to new price levels. Many transactions are likely to be driven by distressed properties, particularly those with high debt loads from lower interest rate periods. While uncertainty remains, especially for outdated office spaces, investors are preparing to capitalize on opportunities as the market stabilizes and liquidity improves. Full Story: Bloomberg (9/24)
Technology & Innovations
IKEA jumps into smart-home trend In 2022, IKEA expanded its smart home offerings with the launch of the Matter-ready DIRIGERA hub and IKEA Home smart app, enabling users to easily control and organize their IKEA smart devices. Customers can now purchase various smart gadgets, including lighting fixtures, motorized blinds, Wi-Fi speakers, air purifiers and smart plugs, all manageable via the app. Full Story: SlashGear (9/23)
Business Wellness
Why the best leaders are like top gun pilots As a pilot, Chris Smith, a leadership specialist and aviation counselor, writes that as a leader, he created a culture for the crew that emphasized belonging, teamwork and the ability to bring anything to his attention if they had a concern. "The most important lesson I've learned along the way is to give your crew—and staff—a reason to respect and follow you because when times are tough, they are the ones that can truly help you navigate a storm," Smith writes. Full Story: The CEO Magazine (9/23)
Legislation & Regulation
Colliers' Borok: Interest-rate cut is positive for real estate Discussing the Federal Reserve's 50-basis-point interest-rate cut, Colliers' Gil Borok noted that there is still stress that needs to be worked out in the market but that "I think that this goes a long way to help." Borok talks about how the reduction could motivate buyers, sellers and investors, and he also touches on certain positive developments for the office sector. Full Story: CNBC (9/20)
Fed officials hint at more large rate cuts Several Federal Reserve officials have indicated that further rate cuts may be needed to support the U.S. economy. Chicago Fed president Austan Goolsbee, Atlanta Fed President Raphael Bostic and Minneapolis' Neel Kashkari all said they support the decision to cut rates by half a point. "If you're restrictive for too long, you're not going to be at that sweet spot on the dual mandate for much longer," Goolsbee said. While none indicated they favor doing this again, all reiterated upcoming data would support their decisions. Full Story: Bloomberg (9/23),Axios (9/23)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
