Good Morning,

Today we look at how the rapid development of augmented reality (AR) makes for a truly exciting future in improving business operations.

Business decision making has traditionally relied on experienced managers and human input. AR is beginning to allow organizations to leverage the technology to gain strategic advantage; which has spun the process of making decisions on its head. Its rapid development makes for a truly exciting future in improving business operations.

Also, the convergence of adtech and martech is a must for eliminating gaps in personalization. With that in mind, PowerInbox’s Jeff Kupietzky shows how email can be the unifying factor that bridges the divide.

He writes: The best and simplest starting point for a convergence of adtech and martech is with email. Email enables a MADtech strategy by serving as both a critical data point—the unique unifying identifier—and by pulling double-duty as both a martech and an adtech tool.