| Hi there,
Personalization, specifically 1:1 personalization, enables you to go beyond understanding your customers’ intent to recognizing what they need, when they need it. Personalization at that level requires a solution that can help you understand and act on customer behavior.
According to Gartner® analysts, “Enabling personalization requires two key technologies — analytics, and data management.” What else is needed to make the most of personalization? Gartner analysts share the details in this research: “Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?”. Download it to see how personalization can increase conversion rates by up to 88% and move the needle on other key performance indicators, including order values and cart abandonment. | 