A lot of brands, agencies and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers focused on those audiences see reasons to be optimistic. This coming February, the Root will launch its first automotive ad campaign as part of G/O Media -- one of several that G/O has lined up for the Black online magazine celebrating Black History Month. But like other publishers, The Root is hoping this interest in February will be used as a springboard for conversations about longer deals. Read more below. Other things to know about - The office will likely never be the same as it was before last March. Check out a look at some of the trends that we’ve seen to this point and some we expect to see more of in the future.
- In this new case study, learn how luxury clothing brand Anatomie boosted brand affinity and average order value by facilitating charitable donations through its e-commerce platform. Sponsored by ShoppingGives.
- After the planning and testing phases are complete, the critical question is whether a brand is ready to hit the ground running with its new campaign. Sponsored by Twitter.
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| Publishing in the Platform Era | | | | In the wake of 2020, brands are eager to show support for Black communities and content, and publishers are making the most of it. | | |
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howdy! | Future of Work | | | | With public trust in government leaders falling short, alongside wariness of disinformation, employers are expected to step up to bring stabilization. | | |
| Sponsored by Tubi | | | | In a newly combined landscape, one in which cable and satellite companies are losing subscribers to streaming alternatives, a linear-only approach is no longer sustainable. Download this new report to learn how combining the loyal, older linear TV audience with younger streamers will be key to reaching a nationally representative audience in the year to come. | | |
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howdy! | Content & Commerce | | | | The coronavirus pandemic has accelerated the expansion of augmented reality into brand e-commerce strategies. | | |
| Sponsored by Samsung Ads | | | | There are four connections to ensure that CTV fills in the gaps of a brand’s reach with all the scale and ease of buying that marketers demand. Read these case studies to learn more about building successful TV campaigns that include the right elements. | | |
howdy! | Agency Culture | | | | The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions. | | |
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| Sponsored by Criteo | | | | Facing shipping delays, the advent of click-and-collect and sustained interest in e-commerce is changing the consumer journey. Read on for three online shopping predictions from David Fox, Chief Development Officer and Chief Commercial Officer at Criteo. | | |
howdy! | Brands in Culture | | | | Instead of hoping that a brand won’t be pulled into a crisis, marketers and agency execs need a clear idea of a brand’s position on key issues. | | |
howdy! | The Confessions | | | | The Covid-19 vaccines will create uncertainty around transmission between the vaccinated and unvaccinated in a workplace. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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