Michael Johnson shares the driving force behind impactful storytelling.


Today’s Headlines: 09.20.2024
 

How I Got Here: FBI’s Michael Johnson on seizing every opportunity to learn new things

Michael Johnson shares the driving force behind impactful storytelling.



The benefits and drawbacks of a ‘principled neutrality’ statement

Penn recently joined a growing list of universities to adopt a policy that limits topics on which officials can comment.



By the Numbers: These are the best AI tools for marcomm tasks, according to Edelman

See how major tools stack up for writing, analysis and more.


The Scoop: Philip Morris International sells inhaler company after backlash

Plus: Instagram makes big changes for teens; scammer Anna Delvey seeks to reboot image on ‘Dancing with the Stars.’


  Member Content

Trusting your gut in crisis comms

Crisis plans must remain flexible in unique situations.


AI for communicators: What’s new and what matters

A new OpenAI model was unveiled and California passes new AI regulations.



What PR firms can learn from the NFL's evolving messaging playbook

A look at how the league navigates controversy while growing its fanbase.


The Top 5 Internal Communications Challenges and How to Solve Them

Arm yourself with the knowledge required to enhance your strategy, improve your engagement and align communications with organizational goals.


Adapting to extremes: How communicators in the energy industry save lives

Amid boiling summers and a roiling storm seasons, comms can have life-or-death implications for outdoor workers.


The Scoop: Trump faces second assassination attempt

Also: TikTok back in court fighting for U.S. future; ‘West Wing’ cast reunites at Emmy in effort to get out vote this November.



Communicating business fluency across the organization

The more employees get what’s behind the business in your messaging, the better.


5 new AI roles for PR pros

AI is expanding options for PR pros.


The Scoop: Norfolk Southern axes CEO after inappropriate relationship

Also: Survey shows more comms teams reporting to CEO; Century-old Campbell dropping ‘soup’ from corporate name.


Writing Certificate Course

Sept. 10, 17 and 24 , 2024 | 1-3 p.m. ET | Virtual Series


Leadership & Negotiation for Communicators Certificate Course

September 11, 18 and 25 | 1-3 p.m. ET | Virtual Series


Women's Business Summit and Retreat for Communicators September 2024

September 18 - 20, 2024 | Park Hyatt Aviara Resort, Carlsbad, CA


Employee Communications Awards

Late Deadline: Friday, September 27, 2024


Proving the Value of PR to the C-suite

October 9, 2024 | 2-3:30 p.m. ET


Internal Communications Conference

October 16 - 18, 2024 | Microsoft Headquarters, Seattle, WA



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