Modern consumers are incredibly discerning about their food choices, knowing that their decisions have wide-ranging impacts. First and foremost, they understand that their diet directly influences their own health and well-being. Consumers also increasingly realize that different foods, depending on their makeup and how they are produced, can have varying impacts on our planet.
75% of U.S. adults now say they are concerned about climate change — and 37% are very concerned.
Most of these consumers, IFIC finds, worry specifically about the food industry’s hefty carbon footprint — and for good reason. Research shows that food production is responsible for more than one-third of human-generated greenhouse gas emissions, the principal cause of climate change.
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