While Baidu’s Sunnyvale office focuses on AI and autonomous vehicles, the Chinese tech company also has grown a sales team there to work with US platforms.
July 31, 2019

From exploring how China’s Baidu works with Snap, Pinterest and Reddit on ad sales to P&G investing in new categories, here are our top stories for Wednesday. Read more below.

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Top Stories
Marketing on Platforms
While Baidu’s Sunnyvale office focuses on AI and autonomous vehicles, the Chinese tech company also has grown a sales team there to work with US platforms.
howdy!
Video Anywhere
Quibi is asking companies to produce horizontal and vertical versions of shows so that viewers can switch between the two and see more of the story.
Sponsored by AdColony
It's easy for some marketers to identify the ample opportunity provided by a captive, highly-engaged audience — but it means nothing if they don’t understand just who that audience is.
Advertisement
howdy!
Video Anywhere
By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options.
Sponsored by attentive
During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
howdy!
Marketing on Facebook
Unlike Google and Amazon, Facebook doesn’t have the same reputation for intent while shopping and the details behind the current placements are unclear.
Advertisement
Sponsored by GumGum
The 2016 Olympics faced lackluster TV ratings as viewers scattered into the digital wilderness. Heading into Tokyo 2020, sponsors will focus on programmatic techniques to reach beyond television.
howdy!
Marketing on Platforms
ThreadBeast, a four-year-old subscription box service for fashionable young men, is now spending 50% of its media budget on Instagram. Initially, it spend the majority of its budget on Facebook.
howdy!
Subscriptions
A growing number of publishers now gather feedback from their readers about whether they are finding their content valuable. The efforts uncovered insights that have influenced audience, editorial and product strategy.

All Latest Stories

Audio Anywhere
On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Gina Garrubbo, CEO of National Public Media, for a podcast about podcasts. The two discuss whether or not we've reached the golden age of audio, trends in monetization and sponsorship, and why smart speakers are falling short of expectations.
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