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 | News for Today's Top Marketers |
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| New campaign touts its ingredients-focused message By Christine Birkner Between its E. coli and norovirus outbreaks impacting foot traffic and store sales, to its chief creative and development officer Mark Crumpacker being indicted in June as part of a New York cocaine bust, it's ... Read more » |
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| Meet Adweek's Young Influentials for 2016 By Adweek Staff |
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| For 31 years, her Adweek profiles and agency coverage set the bar By Michael Bürgi, David Gianatasio |
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| Latest work from Havas Chicago By Katie Richards |
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| Reversing the reverse footage By Tim Nudd |
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| BBDO's #BreakOutThePepsi campaign continues By Patrick Coffee How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? The world's No. 2 soda brand thinks the two might just be closer than you think. Read more » |
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| Captain America, Disney's Elsa to help roll it out By Robert Klara In 1947, the Topps company introduced what might just have been one of Brooklyn's first artisanal products, a thick pink slab of sugary stuff wrapped in red, white and blue wax paper with a free cartoon inside. ... Read more » |
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| Featured Jobs | | Fashionista 10012, New York City | | Wisconsin School of Business 53706, Madison | | American Enterprise Institute Washington D.C. | | National Publication Yardley, PA 19067 | | National Magazine Los Angeles, CA | | |
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| And what flavor has to do with the election By Robert Klara Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the public shoot its Super Bowl spots, ... Read more » |
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| Where to focus efforts and how impactful they’ll be By Carrie Cummings Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster downloads to low-res video that took a relative eternity to ... Read more » |
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| Small moments are everything in CHI's work for TalkTalk By Tim Nudd How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget ... Read more » |
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