How CMOs can market to CFOs A blueprint by Tyrona Heath, LinkedIn B2B Institute's, Director of Marketing Engagement.
ClickZ Daily: May 22, 2023 |
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| Good morning, Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. The perspective of the board on marketing and finance is split. Only 4% of board members think marketing experience is important, while 47% believe financial experience is important. Our latest Q&A gives CMOs a blueprint to strengthen the CMO-CFO relationship for business growth. Learn ‘Marketing to the CFO‘ with Tyrona Heath, LinkedIn B2B Institute’s, Director of Marketing Engagement, and find solutions for – How to focus on ‘value for customers’ as an asset with stakeholders The language that wins the CFO and finance buy-in Cultivating an evidence-based mindset, and a lot more! Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more |
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Brand experience Team ClickZ How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experiential marketing Read more |
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| Data Mallory Green How to lay the foundation for an improved customer experience across digital channels Read more |
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| Ecommerce Team ClickZ How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read more |
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| SEO DebugBear Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals metrics and how to test your website Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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