Two and a half years ago, employees working on video production for CollegeHumor had to make a choice that would split the the production team into two groups. One would continue to focus on shows licensed to third parties, and the other would work on programming for the subscription service. Read more below. Other things to know about | | |
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| Publishing in the Platform Era | | | | The managers of the pioneering digital media company will take the next six months to figure out a new direction. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media companies, platform providers and advertisers are playing the aggregation game while waiting for the streaming wars to play out. | | |
| Sponsored by Bannerflow | | | | From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line with what’s required (and when). Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. | | |
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howdy! | Future of Work | | | | The nature of work is changing faster than ever. The spaces we work in must be ready to change too. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
howdy! | The Programmatic Publisher | | | | Google is setting out a long grace period for its intended browser change and is asking the wider online advertising industry to help it build more privacy-focused alternatives to the cookie. | | |
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| Sponsored by Nexstar Digital | | | | OTT transformation, the shift to impressions-based currency and even the 2020 elections all pose risks and rewards for marketers looking to keep pace in 2020. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Until the ad tech industry standardizes video metrics and requires more transparency overall, people will never totally trust the numbers garnered from any source, first party or not. But after witnessing the fallout from Facebook’s faulty video metrics, marketers are a lot more prepared and smarter about how to handle things. | | |
howdy! | Beyond Ads | | | | With Betches’ adding more interactive elements to its franchise, exclusive sponsor SkinnyPop increased its spending 12.5%. | | |
| | | | | "We think there's diversification opportunities across the portfolio," says chief revenue officer Geoff Schiller about his company, Group Nine. |
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