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| One student's clever way to fund the production costs By Tim Nudd It's hard to reach young people with advertising, especially in print. But one publication you know they consume obsessively is their high school yearbook. This spring, KFC is reaping the rewards of a hypertargeted media buy in just one yearbook--at the urging of a student. Hannah Hightman reached out to advertisers through their agencies and... Read more » |
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| MullenLowe's Dave Weist picks his 3 favorite ads By Tim Nudd |
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| Promoted Content by Rocket Fuel | | AI's impact on the 1:1 future |
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| CEO calls comic's stunt 'deeply inappropriate' By Tim Nudd |
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| Feature-length documentaries can make a big impact By Rupert Maconick |
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| 'It might as well be McDonald's,' Alex Gardega says By Patrick Coffee "I was just bored on a Sunday making papier-m?ch?." The Memorial Day weekend proved more consequential than expected for New York City artist Alex Gardega, who has received a rush of media attention for responding to McCann's famous "Fearless Girl" statue by briefly placing a sculpture of his own next to it: "Sketchy Dog," a... Read more » |
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| Budgetary concerns drove decision By Patrick Coffee Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record. "Sprint is excited to partner with Horizon Media as its media agency of record," said a representative in a statement. "Horizon Media's innovative ideas and dynamic... Read more » |
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| Zain's branded spot earns praise, and some criticism By Gabriel Beltrone A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain... Read more » |
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| Featured Jobs | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | |
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| Dave Blackhurst goes even more low-fi By Tim Nudd Earlier this month, we wrote about an English pub's most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text... Read more » |
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| Mortality and the grocery aisle By David Kiefaber Agency BMF explores the tyranny of choice in this ad for Aldi Australia, part of the supermarket chain's "Good Different" ad campaign. The campaign, their biggest fully integrated effort to date, explains that the quirks in Aldi's product offerings and shopping experience are precisely what elevate them above their competitors. This ad focuses on the... Read more » |
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| Controversial work asks, 'Who is the King?' By Patrick Coffee In the immortal words of Omar Little, "You come at the king, you best not miss." Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium's King Philippe. The royal family was very much not amused. "We told... Read more » |
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