How communicators can sway the AI budget process; finding PR inspo in your personal life

The Scoop: Harris, Trump interview choices showcase new media landscape

Plus: An interview with the team behind Nutter Butter’s ‘fever dream’; Buttigieg and Musk show the value of picking up the phone.

Finding PR inspo in your personal life

Blend your personal and professional life to benefit both.

6 ways communicators can influence the AI budgeting process

Your team will be using AI. Here’s how to take some control.

The Scoop: Misinformation hurts Helene response efforts

Also: Brief strike earns U.S. dockworkers big labor deal; Savannah Bananas shows payoff of daring to be different.

How I Got Here: Ashli Bobo of Infiniti on the power of cross-mentorship for professional growth

Ashli Bobo shares her favorite tool.

The Friday Reporter: Traci Scott

By the Numbers: What consumers think about paying for news

Paywalls can be a boon for news outlets and a pain for PR pros -- but what does the general public think?

The benefits of a brand newsroom as part of an overall media strategy

A well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.

PR Daily Awards and Top Agencies finalists and honorees announced: See the full list

Winners will be revealed on Dec. 11 at the Chelsea Pier City Winery in NYC where Top Agencies will also be honored.

The Scoop: Vance’s ‘slick’ performance helps Republicans claim debate win

Also: CNN launches digital paywall; U.S. port workers strike.

Member Content

‘Reasonable’ metrics offer straightforward way to prove PR value to C-suite

Tailor data to reflect broader business goals.

PR insights gained from the Norfolk Southern train derailment response

Year-round communications helped develop ‘source of truth’ as situation unfolded.

Takeaways from Ragan's 'Building a Budget' Leadership Council report

The latest member-exclusive report offers insights and strategies for navigating the complexities of budgeting.

New social media features and updates to know this week

Including Reddit, YouTube Pinterest and more.