The Scoop: How McDonald’s learned to ignore the haters

Plus: RTO mandates have steep employer branding costs; meme stocks are back.

Pride 2024: What companies are planning after 2023 backlash

Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.

Domino's goes viral $3 at a time

It's about putting customers, investors and employees at the center of everything.

How I Got Here: Kaplow's Randi Liodice uncovers the magic that makes brands unique

Randi Liodice shares what inspires her.

The many ways communicators and social pros use AI on the job at Intel

Intel's Leslie Douglas discusses AI's many applications in this on-stage Power Conversation.

4 questions to consider when strategically leveraging awareness days

There are right and wrong ways to do it.

The Scoop: TikTok sues the American government

Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.

‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

And how the brand gave back to one of its most important communities.

  Member Content

Measuring employer branding and recruitment

A practical framework from Levi Strauss & Co.

New social media features and updates to know this week

New updates from Instagram, X and YouTube.

Critical crisis lessons from the recent NBA and MLB scandals

A tale of two scandals -- and two crisis responses.