TODAY’S HEADLINES – 04.16.2019  
 
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CRISIS RESPONSE

Notre Dame fire elicits a flood of donations from brands worldwide

Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.


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FROM THE ARCHIVES

95 helpful tools and resources for communicators

PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.


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PR

17 inspiring and clever headlines

Do you struggle to know where to begin your post? Take your cue from these exciting headlines that grabbed audience attention with flair.



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PR

14 ways to spring-clean your online pressroom

Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.


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CONFERENCE SALE ALERT

How better measurement skills could land you your next promotion

Become a data analytics expert by participating in this hands-on conference in May.


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CONTENT MARKETING

Airport’s brand journalism news service takes flight

A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.


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RAGAN AWARDS

Save $50 on Ragan’s 2019 Health Care PR & Marketing Awards entries

Submit the campaigns and projects that told stories about your health care organization, medical facility or nonprofit. Don’t miss the early-bird deadline on May 10.



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CRISIS COMMUNICATIONS

3 ways MSNBC optimizes social media to handle crises

The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.


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PR

PR pros, make sure your pitch passes the 5-second test

Your solicitation must be concise and pithy, or journalists will move on.


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WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.


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CRISIS COMMUNICATIONS

Bending to pressure, Fisher-Price recalls motorized infant cradle

It had hoped to get by with a warning to consumers about its Rock ’n Play Sleeper, but public outrage compelled the company to take a more drastic measure. Is it too little, too late?



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MARKETING

Infographic: Social media stats to inform your next move

How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign.


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MARKETING

5 ways to squeeze every drop out of a tight marketing budget

Become a helpful resource on social media, focus on email personalization, and dive headlong into DIY design.


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PR

4 experts shaking up the PR world

See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.

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