Condé Nast Entertainment is reorienting its approach when packaging projects to pitch to streaming services, TV networks and film distributors. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Video Anywhere | | | | The heads of CNE’s studios will work with the corresponding publications’ editors to give the division earlier access to articles to use as source material. | | |
|
howdy! | Subscriptions | | | | Axel Springer rebuffs the idea that there’s any subscription fatigue. | | |
| Sponsored by Yieldmo | | | | According to new research, 80 percent of brand marketers still say they need better data on customer attention. Interactive measurement on mobile devices is proving to be their biggest challenge. | | |
| Advertisement |  | | |
howdy! | | | | | Pauley joined the Digiday Podcast to discuss Vox’s “hyper-growth areas,” its new marketing platform and the death of the third-party cookie. | | |
| Sponsored by Permutive | | | | As third-party cookies fade and privacy laws strengthen, publishers are racing to adapt. In a new webinar featuring BuzzFeed’s director of data partnerships, learn what publishers are doing to drive data-driven ad revenue. | | |
howdy! | Marketing on Facebook | | | | Adidas is using the Facebook-owned mobile messaging app WhatsApp to move into direct messaging. | | |
| Advertisement |  | | |
| Sponsored by Bannerflow | | | | While some brands have struggled with in-house marketing, others are making it work. Experts from Sky, The Times and Telenor say the key to ROI lies in efficiency and access to data. | | |
howdy! | Marketing on Platforms | | | | Walmart is looking to get consumers to try curbside pick-up. As part of that, the retailer is aiming to increase mobile app downloads, which is where consumers tend to shop, with a more responsive and real-time social strategy. | | |
howdy! | Content & Commerce | | | | Continually looking to grow its commerce business, Complex is experimenting in the online education industry with two fashion-focused courses. | | |
| | | | | Pauley joined the Digiday Podcast to discuss Vox's "hyper-growth areas," its new marketing platform and the death of the third-party cookie. |
|
|
