With a focus on extending healthspan, not just lifespan, consumer behavior is transforming the healthy aging landscape. In this month’s product development guide, discover cutting-edge ingredients, formulation strategies and market insights to position brands at the forefront of this healthy aging revolution.
Stay on top of the category with these key formulation and market insights:
- Consumers’ proactive approach to their golden years — the multidimensional approach they’re taking to physical, mental, social and spiritual health.
- Diverse ingredient options beyond traditional choices, including both targeted solutions for specific health aspects and broad-spectrum products addressing overall wellness.
- A growing market with projected 8.5% growth by 2027 that has shifted from "anti-aging" to "healthy aging" with multigenerational appeal, from Boomers to Gen Z.
Elevate product offerings and capture the hearts (and carts) of consumers seeking to age gracefully and vibrantly. Download the guide and unlock the secrets to thriving in the healthy aging supplement market. | 
