| How does content fit into your overall business objectives? If you struggle with that question, we have the event for you. The Writing & Content Creation Conference takes place Dec. 10–11 in New York City, and will help all organizations, regardless of size and budget, create content that goes beyond aesthetics and tells the story you want to tell. This conference aims to help you make the most of your content, whether it’s infographics, video, writing or social media, and apply it in ways that advance your business goals. Sessions include: Writing to persuade: How to influence action with effective writing, Trish Hall, Author, "Writing to Persuade"* Six ways to take your storytelling to new heights, Jim Ylisela, Ragan Consulting Group* Content that converts: How to earn hearts, minds and ROI through in-house media production, Amanda Todorovich, Cleveland Clinic How PR pros can write (and think) like journalists, Colleen Newvine, Associated Press Four steps to generating ROI with content, Courtney Beasley, Walker Sands *Extra fee to attend Attendees will learn: How to emphasize executives’ strengths and minimize their weaknesses through speechwriting Ways to harness user-generated content to reward and connect with your biggest fans Smart tactics for making evergreen content that stays relevant for months or years Essentials of must-read stories—and how to master them How to leave vanity metrics behind on social media and score true engagement The conference features condensed sessions packed with easy, practical takeaways for anyone whose success depends on writing and/or content creation. Can’t make it to New York? Join the webcast and save $100. Questions? Contact Carlin Twedt at carlint@ragan.com. To sponsor, contact Hannah Lavelle at hannahl@ragan.com. | 