Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers. Additional coverage: - This week's Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to -- and not cannibalizing -- the latter.
- In the third episode of Digiday podcast The Return, ad agency Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown.
- Advertisers on TikTok need to follow a few best practices if they're going to succeed on the platform, such as always thinking vertically, and being comfortable with the style of the creators they work with.
- There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.
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| Top Stories |  | | Ivy Liu |
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| | | | | Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to — and not cannibalizing — the latter. | | |
| | | | | No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. | | |
| Advertisement |  | | |
howdy! | | | | | In the third episode of Digiday podcast The Return, Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown. | | |
| | | | | Marketers are turning to viewers of free ad-supported TV, an audience typically unreachable through traditional TV ads. | | |
howdy! | | | | | Advertisers on TikTok need to follow a few best practices if they’re going to succeed on the platform, such as always thinking vertically, and being comfortable with the creator’s style they work with. | | |
| Advertisement |  | | |
| | | | | Even as Google delays its much-covered cookie deprecation, marketing teams are persisting with new plans rather than face a last-minute crunch. | | |
howdy! | | | | | There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is. | | |
howdy! | | | | | Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. | | |
| | | | | In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. |
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