April 6, 2021 | We thank Linnworks for advertising with us.
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Today's consumers are increasingly influenced by convenience. But what does this mean for ecommerce and how can retailers respond?
- Convenience means seamless experiences - 81% of shoppers are looking for a frictionless, cross-device ecommerce experience.
- Third-party selling (social and marketplaces) is a key part of the journey - More than nine in ten shoppers start their product search on a marketplace. 76% have made impulse purchases via social channels due to the ease of purchase.
- Consumers want flexibility - Nearly nine in ten shoppers say flexible payment options speed up their decision making and prompt them to spend more.
- Delivery impacts conversion - 95% of shoppers reveal convenient delivery options are a major factor in the online retailers they use.
From product discovery to shipping and returns policies, your customers expect to shop when and how they want. Every point of interaction is a chance to win over the consumer. And if a retailer gets it right, shoppers will reward it with increased order values and more frequent purchases.
Download Linnworks' latest consumer research on customer expectations in the new, effortless economy. Find out what you need to do to capture every selling opportunity.
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