With global events cancelled, non-essential travel restricted, and holiday-makers having to self-isolate at home, businesses within the travel and tourism industry are increasingly finding themselves in jeopardy.
But while most brands are sitting tight, it’s no longer a case of keeping quiet and hoping everything will blow over, and many are now being proactive about communication and how they update consumers on the situation.
The sports industry has arguably seen as many high-profile disruptions, cancellations and suspensions as any other. But sports stars and brands are finding creative ways to make the best of the situation.
The environment around marketing is changing rapidly. In order to stay agile, and respond effectively to evolving competitive, technological and customer contexts, marketing teams must have the right resources and structures in place.
Matt Connelly is the CEO and founder of ihateironing, a dry cleaning and laundry delivery service. He spoke to Econsultancy about how he founded the company to support small businesses, how he spends a typical working day, his favourite tools for the job and the advice he would give to a new marketer just starting out.
Career and Salary Survey Report 2020 The Econsultancy Career and Salary Survey Report in association with Marketing Week is the industry’s most in-depth census of marketing careers and salaries in the UK.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
The Marketing Week Masters celebrate what good looks like in marketing and marketing leadership. The awards cover every aspect of marketing from strategy though to execution. Entry deadline: 3 April 2020.
