How COVID-19 affects 'brand purpose'On top of conducting business, company leaders are being pressed to take care of their employees, contribute to pandemic initiatives and straddle the fine line between authentic communication and self-promotion. Here's how you should think about "purpose" in these turbulent times.
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How COVID-19 is the ultimate test of ‘purpose’ On top of conducting business, company leaders are being pressed to take care of their employees, contribute to pandemic initiatives and straddle the fine line between authentic communication and self-promotion. Here's how you should think about "purpose" in these turbulent times.
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