| Hello! Today we have Nielsen’s Tina Wilson showing how data can help willing and innovative CPG brands discover new ways to communicate, connect, and sell to audiences. “CPG marketers need data around the media consumption of their target audiences (e.g., their preferred platforms and programming, peak viewing/listening times) to understand the channels in which they should be using to make an impact,” says Tina. Also Craig Charles Webster, Head of Marketing Americas at Infobip, identifies seven trends and takeaways that highlight the growing omnichannel digital revolution in customer relations. He writes: Cloud-based, omnichannel CcaaS (Contact Center as a Service) solutions can fill this need, and we’re seeing a heightened interest from customers as they look to broaden the scope of their customer engagement across multiple channels, including SMS, WhatsApp, Facebook Messenger, RCS and voice. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
