Hello, Mozilla’s *Privacy Not Included team published groundbreaking research including reports that revealed car brands are collecting information about your sexual activity, that data privacy labels for most top apps in the Google Play store are false or misleading, and so much more. But with so many bad actors and confusing privacy policies out there, it can be hard to keep track of it all. That’s why we decided to launch our first-ever Annual Consumer Creep-O-Meter, a tool to measure the current state of digital privacy and what direction it’s trending. Spoiler alert: it's creepy out there. But just how creepy is it for you personally? We set up a quiz where you can select products you own, and we'll tell you just how well or poorly they protect your personal data. To determine the overall state of our digital privacy in 2023, we compared our most recent findings to those of the past five years. This year scored 75.6/100, with 100 being the most creepy. And while 75.6 is certainly better than 100, it's still very creepy. The good news is that, thanks in part to pressure from Mozilla supporters like you, products are getting more secure than in previous years. More companies are meeting our minimum security standards by using encryption and automatic updates. That’s a big deal, and a victory worth celebrating. However, our fight is far from over. 2023 has been worse than previous years when it comes to companies collecting and sharing users’ private data. More and more, companies are using their software and hardware to harvest valuable (and deeply personal) data for targeted advertising and training AI. Worse yet, companies that previously avoided these tactics have been updating their privacy policies to allow for these disturbing practices. You deserve the right to know if, how, where, when, and why your personal data is being used. Period. Since 2017, Mozilla's *Privacy Not Included team has reviewed over 500 gadgets, apps, cars, and more—assessing their security features, data collection, and data sharing practices—and we’re here to help you, and every consumer, understand what’s happening with your personal data. Thank you for everything you do for the internet, and for fighting the good fight for privacy with us. Holly Fussell Digital Campaigner
Mozilla | 
