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CVS Health's Marketing Chief on Turning the Pharmacy Brand Into a Healthcare Player And why ending tobacco sales was only the beginning By Kristina Monllos When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, R.I.-based brand, one that even received accolades from first lady ...
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Here's How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head Walgreens and CVS look to become healthcare providers By Robert Klara Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's only going to get bigger. And ...
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SNL's Jay Pharoah Surprised Arby's Patrons by Showing Up in an Interactive Soda Fountain Promotes Pepsi Spire in Times Square By Patrick Coffee Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah.
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Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data Company says metrics are 'inaccurate' By Jason Lynch As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early ratings data that ...
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Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof's Story It's not just wash, rinse, repeat for the hair brand By David Gianatasio Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas Twitter @amkline Age 46
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Kate Spade New York Wants People to Watch Its Ads Like TV Shows Fashion brand brings back second season of #Missadventure By Lauren Johnson After casting Anna Kendrick in a series of spot-on ads, Kate Spade New York is launching a new set of online video spots with Zosia Mamet, Lola Kirke, Kat Dennings and Marisa Tomei that it's billing as a form of ...
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These 2 Anti-Ad Blocking Companies Are Joining Forces to Protect Promos and Profits Adaptive Medias and AdSupply announce plans to merge By Marty Swant Mobile advertising delivery company Adaptive Medias and programmatic advertising marketplace AdSupply Inc. today announced plans to merge in hopes of better defending marketers and publishers against ad blockers.
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