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| Credit a Spanish entrepreneur, an American exec, Soviet centenarians and assorted fruit By Robert Klara Yogurt is a $8.5 billion category in the U.S., according to Mintel data, but it wasn't always. In the mid-1970s, many Americans--reared on red meat and convenience foods--still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt. Then they met Bagrat Tabaghua. A cultured idea Dannon yogurt... Read more » |
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| Adweek’s Media Visionary on changing media trends By Lauren Johnson |
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| Promoted Content by Kenshoo | | Ecommerce is as important for product discovery as it is for purchase |
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| Amazon, Budweiser and Ford are among the favorites By Emma Bazilian |
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| The country’s ‘M2O’ game plan leaves no room for deniers By Tom Kenney |
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| The company wants to demystify baking By Kristina Monllos Parenting in 2017 isn't anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman. The company launched its first brand campaign, which is from Fortnight Collective and has the tagline... Read more » |
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