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Did you know that 80% of all digital data is incorrect according to Observe Point? Indeed, with data becoming a major buzzword, data quality has been a point of interest for most data specialists. Superior-quality data is the ultimate driver of revenue for modern businesses. Good data quality can generate unprecedented lead conversion rates, account-based success, and closed-won deals. Poor quality, on the contrary, can significantly drop the ROI of a company’s CRM and marketing automation investment.
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