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| | | | | NBC’s true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. | | |
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howdy! | | | | | Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they’ll be focusing over the next six months — in light of a possible recession. | | |
| | | | | As spending on addressable linear and CTV advertising accelerates, data sources that are accessible and actionable will be critical. | | |
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howdy! | | | | | Steven Cardwell, vp of originals marketing at HBOMax, talks about how marketing the new “Game of Thrones” prequel compares to other genres. | | |
| | | | | Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. | | |
howdy! | | | | | OMG’s global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery. | | |
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| | | | | Businesses worldwide are pivoting their strategies in response to consumer indication that privacy and transparency are top needs in the customer experience. | | |
howdy! | | | | | Leaning into a paid approach to TikTok now comes as the brand is aiming to “continue to drive awareness of our brand” for new consumers, said Watson. | | |
howdy! | | | | | In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are — and aren’t — using AR and VR. | | |
| | | | | The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding. |
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