With so much competition and opportunity in the market today, manufacturers are compelled to pursue deeper connections with their customer base to protect their business. Digitalization may provide a solution in this effort. Just as other industries have used technology to build greater awareness of consumer trends and behaviors, manufacturers can do the same and break down these barriers to customer engagement.

In this webinar, Ernst & Young LLP and IndustryWeek panelists will look at how digitalization can enhance communication and create more synergies between manufacturers and customers. Join us to receive key insights on:

• Why improving customer experience needs to be a top priority for manufacturers across all sectors
• Why many companies forget to involve customers when designing the “ideal” customer experience
• How a digitally integrated customer experience can effectively blend different disciplines to create a more compelling value proposition